Pre-Bought Vs. Demand-Side Platforms – Know The Difference
Demand-side platforms, or DSPs are becoming a buzzword lately, along with impression scoring and real-time bidding. These three terms all point to platforms that allow an advertiser to procure its...
View ArticleHow to Build a Platform
When I was a kid, I spent a good deal of my time building a tree house. I collected all of the scrap material from around the neighborhood, brought it to my tree, and nailed it in place. I didn’t have...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Data-Driven Marketing Holds Key to Airlines Success [Gifographic]
When it comes to the airlines industry, the difference between profitability and panic is more often than not a razor thin margin. With a number of internal and external costs, airlines need to squeeze...
View Article
More Pages to Explore .....
